# Moving Units: '24/'25 Sales Tracker
by [Colin Alsheimer](/author/colin) · May 22, 2025 · [Moving Units](/news/category/moving-units)

> Checking in on sales progress of 2024/2025 pinball releases

In pinball, we don’t have a lot of official public data to work with, so we’re often in the dark as to how various titles are performing in the market. Instead, the community relies on a patchwork of secondhand reports from various sources, some more dubious than others.

This drives me a little crazy sometimes, so I’ve made it a point over the years to collect my own data from sources I trust or those where I at least understand how they arrived at their data and where the flaws might reside in its collection.

The goal is to arrive at a representative view of how well games are moving in the market relative to each other. This way, when someone says that game X is moving and game Y is not, I can look at a data set that’s a bit more rigorous than pure word-of-mouth to see how it does or doesn’t align.

Since the lifecycle of a new machine in the marketplace is long, we will look at sales data for both 2024 and 2025 games in this post, as it’s harder to get a read on the performance of a game early on; it seems to require a few quarters, at least.

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