Stern Pinball: Making of Iron Maiden Pinball

Summary

Keith Elwin reveals Iron Maiden design philosophy and creation process as his debut Stern title.

Keith Elwin, legendary seven-time World Pinball Champion turned game designer at Stern Pinball, discusses the creation of Iron Maiden, his first commercial pinball design. The video covers his transition from competitive play to design, the collaborative process with mechanical designer Harrison and software engineer Rick Nagel, and key design innovations including the four-flipper layout, center lift ramp mechanism, bullseye target, and Newton Ball mechanism. Elwin emphasizes kinetic satisfaction, playfield flow, and the one-year production timeline from CAD to shipping.

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