American Pinball......Assemble.

American Pinball hires Rob Rath and Nick Neitzel; signals remake strategy led by Melvin Williams.

Synopsis

Cary Hardy announces American Pinball major hires: Rob Rath (founder of Electric Playground toppers) as product director and Nick Neitzel (Tony Hawk Pro Skater homebrew designer) as product designer, signaling strategic expansion. AP is pursuing game remakes/reimaginings (strongly rumored to be Cirqus Voltaire as the first title) alongside original IP, with Melvin Williams as creative director. The Electric Playground simultaneously expands operations in St. Louis and scales staffing. Hardy discusses quality concerns with previous licensee Pedretti, Pokemon Pinball hardware issues with orbit alignment, and Spooky's upcoming unannounced title securing licensing for Jump in the Line.

Entities

• American Pinball· company
• Electric Playground· company
• Flip N Out Pinball· company
• Pedretti· company
• Planetary· company
• Spooky Pinball· company
• Stern Pinball· company
• Texas Pinball Festival· event
• Beetlejuice· game
• Cirqus Voltaire· game
• Funhouse· game
• Pokemon Pinball· game
• Theatre of Magic· game
• Tony Hawk Pro Skater· game
• Brian Allen· person
• Cary Hardy· person
• Keith Elwin· person
• Lior· person
• Melvin Williams· person
• Nick Neitzel· person
• Rick· person
• Rob Rath· person