Are Pinball Machines the New Picassos?

ArticleAug 7, 2025

Summary

Premium pinball machines are becoming luxury collectibles with art-level pricing and strong resale value.

Jersey Jack Pinball founder Jack Guarnieri discusses how premium pinball machines have become high-value collectible 'playable artwork' commanding prices of $10,000–$15,000, comparable to fine art and luxury goods. The article profiles collector Ricky Jordan's Toy Story machine purchase and Guarnieri's strategy of securing major IP licenses (Wizard of Oz, Godfather, Harry Potter, Guns N' Roses) to drive premium pricing and market credibility, noting strong secondary market appreciation and affluent collector demographics.