Jersey Jack Pinball (JJP) was founded in 2011 by industry veteran Jack Guarnieri in Lakewood, New Jersey, with the mission of reinvigorating pinball through premium, feature-rich machines that combine mechanical craftsmanship with modern technology and immersive storytelling. JJP’s 2013 debut The Wizard of Oz set a new standard for modern pinball with a full‑color LCD, RGB LED lighting and elaborate playfield mechanics, and the company has since become known for high-production-value licensed titles and advanced gameplay in games such as The Hobbit, Dialed In!, Pirates of the Caribbean, Willy Wonka & The Chocolate Factory, Guns N’ Roses: Not in This Lifetime, Toy Story 4, The Godfather, Elton John, Avatar: The Battle for Pandora and Harry Potter. In 2020 JJP relocated its manufacturing operations to Elk Grove Village, Illinois to streamline production and position itself closer to the historic hub of pinball manufacturing. Known for deep rule sets, interactive playfield toys, Wi‑Fi and Bluetooth connectivity, built‑in cameras, real‑time software updates and cinematic audiovisual design, Jersey Jack Pinball designs machines that appeal to both home collectors and commercial operators while continuing to push the boundaries of modern pinball innovation and collector-focused limited editions.