Episode 118 - Marketing 101
Tony and Dennis are joined by Travis Murie in this episode of the Eclectic Gamers Podcast. Pinball: The discussion is entirely around marketing and promotion in pinball, specifically focusing in on social media, influencers, and the value of video. Video Games: Topics include the shutdown of Mixer, Twitch's efforts against harassment, the (permanent?) ban of Dr. Disrespect on Twitch, and EA Play 2020. Travis Murie's YouTube channel: Gamespot article on Mixer shutting down: Polygon article on Twitch banning streamers over sexual abuse allegations: Polygon article on Dr. Disrespect's Twitch ban: Roanoke Pinball Museum (EGP Sponsor): Website: EGP T-shirts: iTunes: SoundCloud: Stitcher: Facebook: Twitter: Twitch: YouTube: Email: eclecticgamerspodcast@gmail.com
Kineticist’s take
Travis Murray critiques pinball marketing, arguing pre-recorded reveals beat livestreams; flags content ownership issues.
Synopsis
Travis Murray, a marketing professional and pinball streamer, discusses pinball industry marketing strategies with hosts Tony and Dennis. The episode centers on how manufacturers reveal new games, arguing that pre-recorded controlled video is superior to live-stream reveals, using Hot Wheels (American Pinball) and Rick and Morty (Spooky) as case studies. Key concerns include manufacturers outsourcing premium content to third-party streamers like Jack Danger, losing ownership and control of reveals.
Entities
- American Pinball· company
- Jersey Jack Pinball· company
- Spooky Pinball· company
- Stern Pinball· company
- Texas Pinball Festival· event
- Hot Wheels· game
- Raza· game
- Rick and Morty· game
- Stranger Things· game
- Teenage Mutant Ninja Turtles· game
- Willy Wonka· game
- Deadflip Pinball Streaming· organization
- Roanoke Pinball Museum· organization
- Straight Down the Middle· organization
- Dennis· person
- Jack Danger· person
- Josh Sharp· person
- Robert Mueller· person
- Steve Bowen· person
- Tony· person
- Travis Murray· person