Episode 118 - Marketing 101

PodcastJun 28, 2020By Dennis Kriesel & Tony Kurkowski

Eclectic Gamers Podcast

1 hr 32 min

Summary

Travis Murray critiques pinball marketing, arguing pre-recorded reveals beat livestreams; flags content ownership issues.

Travis Murray, a marketing professional and pinball streamer, discusses pinball industry marketing strategies with hosts Tony and Dennis. The episode centers on how manufacturers reveal new games, arguing that pre-recorded controlled video is superior to live-stream reveals, using Hot Wheels (American Pinball) and Rick and Morty (Spooky) as case studies. Key concerns include manufacturers outsourcing premium content to third-party streamers like Jack Danger, losing ownership and control of reveals.

From the creator

Tony and Dennis are joined by Travis Murie in this episode of the Eclectic Gamers Podcast. Pinball: The discussion is entirely around marketing and promotion in pinball, specifically focusing in on social media, influencers, and the value of video. Video Games: Topics include the shutdown of Mixer, Twitch's efforts against harassment, the (permanent?) ban of Dr. Disrespect on Twitch, and EA Play 2020. Travis Murie's YouTube channel: Gamespot article on Mixer shutting down: Polygon article on Twitch banning streamers over sexual abuse allegations: Polygon article on Dr.