Episode 246 - What if Gottlieb & Williams Returned?

Dennis and Tony discuss a hypothetical scenario: if Gottlieb or Williams pinball manufacturers were resurrected today, which would succeed? Dennis argues for Gottlieb targeting the entry-level market with quantity-focused, fun machines at Stern Pro pricing. Tony favors Williams in its 1990s competitive form, emphasizing feature-rich single-model premiums, through-hole electronics for repairability, and that internal team competition would drive innovation. Both acknowledge the world has changed too much for true resurrection, but the thought experiment explores design philosophy and market positioning.