Greg Freres

Beyond his visual contributions, Freres played a leading role in shaping pinball’s overall look and production processes. He navigated major industry shifts—from Williams’ acquisition of Bally to the rise of video games—while maintaining a commitment to high-quality art. Later, as Art Director at Stern Pinball, he guided a new generation of artists, oversaw major licensed themes, and demonstrated a flair for balancing creative vision with commercial realities. His collaborations with designers like Dennis Nordman and Steve Ritchie remain legendary, and he is widely credited with elevating artwork to a fundamental aspect of game design.

Throughout his career, Freres proved adaptable and entrepreneurial, co-creating boutique titles like Whoa Nellie! Big Juicy Melons and leading art development for newer companies like Jersey Jack Pinball. His legacy includes an induction into the Pinball Expo Hall of Fame, plus enduring recognition from both peers and players who continue to praise his humor, artistry, and ability to enrich the pinball experience.